Know your path. Tread boldly. Be reborn.
I’m not religious. But this year, I’ve thought a lot about the symbolism of Easter. For Christians, it represents the resurrection of Jesus and the promise of eternal life. But for everyone else, there is a message, too.
In the Easter story, Jesus is betrayed, arrested, subjected to a sham trial, and executed. Two days later, he rises from the dead and his friends and followers are all gob-smacked (or God-smacked, perhaps).
This story provides the foundation of Christian faith. But like all good stories, it contains some universal ideas. It is fundamentally…
Most of you will be familiar with The Emperor’s New Clothes: a fairy tale by Hans Christian Andersen. In this article I’ll show you how to apply its lessons to winning and retaining customers in 2020.
A quick recap: an emperor, famous for his vanity, gets scammed by a couple of con-men masquerading as tailors.
They convince the emperor that they can make him the finest robes the world has ever seen: so fine, in fact, that they would be invisible to stupid people.
The emperor is sold on the proposal, the tailors set to work, and the emperor parades…
I recently gave my first TEDx talk. This is a breakdown of how I did it.
I’ll explain how TEDx works, how to make an informed decision on whether to do it, and the whole process right up to delivering the talk. This is about the specifics of TEDx, so I won’t go into much detail on the general principles of good public speaking, which you can learn elsewhere.
TED started out as a high end, closed-door conference featuring talks from world experts. Eventually, the organisers decided to publish the talks online, and it became a global brand. …
I gave up drinking in August 2018. There’s an abundance of articles on quitting booze, written by brave souls who’ve overcome addiction; this post is a little different in that I didn’t have a dependent or addictive relationship with alcohol but decided to give it up anyway.
I will explain why I did it, how I did it, what I discovered, and the many benefits it’s brought me since then. …
Boris Johnson’s promise to “Get Brexit Done’’ has been appearing all over the place lately, and we can expect to see and hear a lot more of it in the run up to the General Election.
As a slogan, it’s masterful- the one-two-one syllable pattern is a jab-right hook-jab on the cerebral cortex (which handles language and reasoning) and the limbic system or “lizard brain” (which handles more basic stuff related to survival, like eating, having sex and running away- not necessarily in that order). It’s instantly understandable, memorable, repeatable and re-tweet-able. Kudos to the copywriter.
It’s a particularly powerful…
In the creative industries, it’s very common to be asked to work for free.
This might happen for several reasons.
There might be such a small budget that nobody can get paid. Indeed there might be no budget at all. Perhaps it’s a personal project.
It might be that there is a small budget, but it’s being spent on resources and materials rather than labour.
And sometimes, the reasons are more sinister and it’s a matter of exploitation.
Whatever the reason, there are few easier ways to trigger creative professionals than to ask them to work for free without good…